In this digital world where everything going digital, Digital Marketing is a new way of marketing where companies, businesses, person, products, or services can target their audience through the internet. It is gaining popularity in today’s world because people spent more of their time on the internet. Internet is a platform where you can do shopping, buy electronics, pay online, learn online, and almost everything.
Digital Marketing includes Social Media Optimization, Search Engine Optimization, Paid promotions (SMM, SEM), E-mail, Content, and more. It is way better than traditional marketing because at the minimal cost you can promote your website and connect with more people. Traditional marketing like newspaper ads, holdings, TV ads, etc. is an expensive way of marketing where it takes time and there is no target audience because it shows to everyone who is interested in your product or not. In digital marketing, the audience which is targeted is that which is interested in your business or content and you will get all this at a reasonable price. So don’t wait too long and give it a chance.
Types of Digital Marketing
It is used to create backlinks and get ranked on organic search results. By this, you will get a genuine audience who is interested in your content. You can do SEO by yourself without paying any amount to anyone or many digital marketing companies provide these services. It’s time-consuming compare to search engine marketing but once you get hike you will get good results only you have to do is work on a daily basis to reach more people. There are two types of SEO techniques on-page and off-page. In on-page SEO you need to work on your website to optimize it and in off-page SEO you have to build links on different websites.
As the name said it all. it is related to your social media presence. It’s also one of the free techniques of digital marketing where you can promote your website on social media by creating a page or make an account and use some simple techniques like hashtags or invite people and encourage them to share your content so that it can reach to more people. There are tools by which you can manage all social media accounts in one place. Example: Hootsuite, Buffer, Sprout Social, etc. Social media is a platform where you can promote your product, increase sales, build your brand awareness, and drive more traffic to your website.
It is a paid technique in which you can run ads on search engines and get more traffic on your website in less time. Here you can create campaigns and bid on keywords, the more amount you pay and search engines find your content relevant and not copied from anywhere then your ad will show on the top before the other ads. Ads rank decides your pages ad position in search engines. You can create your ad and do bidding from Google Adwords. If you want to stop any ad you can also do that from here. Most of the companies use this technique so they can reach more people in less time. You can see these ads on the top of the search engines before the organic results.
It’s similar to search engine marketing the only difference here is you run ads on social media. It’s also a paid technique to reach more audiences on social media in less time. Here you can promote your website, services, products, etc. on different social media platforms. It’s a powerful technique because 90% of people use social media platforms and spent more time there. So it’s the best and effective way among all the techniques. You can also analyze your growth by social media analytical tools but there is some social media platform that already has this feature like Instagram. You can check insights, how many people saw your content, engagement, reach, etc.
5. E-mail Marketing
E-mail Marketing is marketing through E-mail where you send promotional mails, discount offers, sales mails, etc. to convert new customers into permanent and loyal customers. In e-mail marketing, you can send mails in bulk so you don’t need to send mail to every customer one by one. In a short period, you will reach all of your target audiences. By this strategy, will create a strong relationship between the sender and the customer. 90% of people have their mail accounts so it’s an effective strategy. Firstly build a plan and analyze your audience then implement it correctly and see the results. Every business uses e-mail marketing but mostly the companies who sell their products use this strategy for sales.
6. Content Marketing
Content is a key to success in all marketing strategies. It is a form of marketing where you create unique and relevant content for your targeted audience. By this, it will generate lead and expand your customer base and increase brand loyalty. Content Marketing attracts people by the large amount of content which is informative for your target audience and in return you will get a trustworthy and valuable customer. There are some examples of content marketing i.e., infographics, videos, podcasts, webpages, etc.
All the strategies are different and unique in their own way and all have their own benefits like by social media marketing your presence on social media will increase and by email marketing your current customer will convert to your permanent customer same as search engine marketing helps to reach more people on your website by an advertisement on search engines.
It depends on you and what type of business you are running so decide wisely don’t make any mistake in a hurry take time to choose so that whichever strategy you accept it will give your business a 100% result. Before all these strategies first understand your target audience who are interest in your product and who will buy it and why? If you do this audience analysis correctly then your digital marketing strategies will work effectively.